Domestic Cleaning Service in Glasgow

Ogolne podsumowanie zrodle pozyskiwania klientow

Przegląd dzialan platnych

As part of its paid marketing efforts, Diamond Home Support Glasgow runs active advertisements on both Facebook and Google Ads. These ads appear directly in Google search results as sponsored listings, as well as on related websites. The layout of the advertisement displayed on Facebook is shown below:

Source: https://www.facebook.com/ads/library/...

It is worth highlighting that the company has numerous active ads running through Google Ads and its partner networks. Screenshots of these ads are presented below. The system detected over 500 different advertisements across this network.

Source: https://adstransparency.google.com/advertiser...

No other advertisements were detected on platforms such as LinkedIn, Instagram, Pinterest, or related channels. However, considering the extensive activity being carried out via Google, the possibility of niche marketing efforts and smaller-scale paid campaigns cannot be ruled out.

Przegląd dzialan organicznych

As part of its free marketing efforts, the company actively posts on Facebook and uses various forms of organic promotion, such as uploading Reels. It also has an Instagram account; however, the last posts date back to 2023, suggesting a much stronger focus on Facebook. Combined with the paid ads, this likely indicates that Facebook is the primary source of client acquisition. Despite Facebook’s default suggestion to promote content on Instagram as well, this option has been disabled.

The company also has a TikTok profile, but activity there is limited. It features mostly stock-style Reels that do not attract significant attention, with an average of around 200 views per month.

The company benefits from well-optimised SEO and ranks highly for numerous key phrases. Below is a summary of their average monthly website traffic over the course of the year. Their website generated over 5,000 visits annually, which is a strong achievement in terms of SEO performance.

In terms of website quality, Google’s tools indicate that it has very good loading performance, which supports its search engine rankings and helps attract clients through natural, organic activity on Google.

Source: https://pagespeed.web.dev/analysis/

A list of sample keywords for which the company ranks in the first position has been provided below:

It is worth emphasising that the company ranks highly for a wide range of keywords.

One of the more interesting tactics used in its organic strategy is the positioning of multiple Google Maps listings in different locations. For each area, the company has created separate Google Maps entries, which appear in top positions when users search for services locally. All listings link back to the main website, directing users to dedicated subpages tailored to each location. A selection of these Google Maps listings is presented below.

Source: https://www.google.com/maps/place/

Podsumowanie i zalecenia

The company focuses on both paid and free advertising through Google, as well as on SEO efforts. These are its main sources of client acquisition. It also engages in promotional activity on Facebook, though primarily through unpaid efforts.

Analysis prepared by:

James Walker About Me Video

With a passion for unconventional marketing approaches, I bring a unique blend of creativity and tech-driven solutions to every project. I joined the ClientUnity community at the beginning of 2025, excited to collaborate and grow alongside other innovative professionals.

Skills: Facebook Ads Instagram Ads TikTok Ads SEO (Search Engine Optimization) Marketing Strategy