ClientUnity.io | Company Analysis

Company: Emergency Cleaning Services

Our company offers After Builders Cleaning, Carpet & Upholstery Cleaning, Commercial Cleaning, Deep Cleaning, and Moving In Cleaning services. We are looking for advice on how to attract more clients, especially those interested in monthly payments for regular services, such as office cleaning on a recurring basis.

We have been operating in the market for over 5 years. Any tips, suggestions, or feedback would be greatly appreciated.
What actions would you recommend to help us reach more long-term clients?

info@emergencycleanuk.co.uk 0 https://www.emergencycleanuk.co.uk/ 3 days, 14 hours ago

Competitor Overview

Below is a review of competitor activities in customer acquisition.

Ultra Cleaning Services acquires most clients from these sources:

Paid ads on Facebook, Instagram, Messenger

SEO (Search Engine Optimization)

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Ultra Cleaning Services

Industry: Cleaning Services

Website Facebook Instagram

About

Ultra Cleaning Services – professional cleaning services in Winchester, United Kingdom, including Doff, ThermaTech and Torc cleaning, brick paint and masonry paint removal, stonework cleaning including heritage sites, render cleaning, steam cleaning and soft washing, roof cleaning, building/cladding cleaning, graffiti and gum removal.

Customer Acquisition Summary

Facebook, Instagram, Messenger Ads: Active ads

LinkedIn Ads: No active campaigns

TikTok Ads: No active campaigns

Google Ads: No active campaigns

SEO Optimization: Active efforts

Organic Social Media: No activity

X (formerly Twitter) Ads: No active campaigns

Influencer Marketing: No activity

Paid Advertising Activities

Ultra Cleaning Services has had an active advertisement since May 2025. The advert is displayed exclusively on Facebook and does not appear on other Meta platforms such as Instagram or Messenger. No other adverts for this competitor have been detected.

Source: https://www.facebook.com/ads/library/...

Organic Advertising Activities

The company primarily relies on organic traffic from Google. It receives an average of around 40–50 visits per month to its website. The chart of potential customer visits over the past 12 months for Ultra Cleaning Service looked as follows.

The company’s website has very strong SEO parameters. These are the results of a PageSpeed test – a Google tool used to check loading speed and SEO optimisation.

Source: https://pagespeed.web.dev/analysis/

The company ranks in top positions for key search terms on Google, which serves as a primary source of client acquisition. Below is a list of the most important keywords that appear on the first page of Google in the UK, along with the position held by Ultra Cleaning Services and the specific pages that appear for each keyword.

The company also holds a relatively strong position on Google Maps, with an average rating of 4.6 at the time of this analysis, which can also contribute to generating new clients.

Source: https://maps.app.goo.gl/AT9qpZvzAgGVDmiv6

Additional remarks worth highlighting include the fact that the company also maintains Instagram and Facebook profiles, where they share photos from completed projects. This helps build credibility, especially in contrast to other profiles that rely on stock images. Another positive aspect is the prominent section on their website featuring positive reviews from satisfied clients, which can help convert interested leads more effectively.

Summary and Comments

The company primarily acquires clients through organic Google traffic as a result of SEO efforts. They also run a single active advertisement on Facebook.

To increase the number of clients, they could perform additional A/B tests by creating more Facebook ads. Most importantly, however, they should continue developing their SEO.

Improving their Google Maps listing could also help achieve better positioning and visibility.

Analysis prepared by:

James WalkerAbout Me Video

With a passion for unconventional marketing approaches, I bring a unique blend of creativity and tech-driven solutions to every project. I joined the ClientUnity community at the beginning of 2025, excited to collaborate and grow alongside other innovative professionals.

Skills: Facebook AdsInstagram AdsTikTok AdsSEO (Search Engine Optimization)Marketing Strategy

Domestic Cleaning Service in Glasgow acquires most clients from these sources:

Paid ads on Facebook, Instagram, Messenger

Google Ads (paid advertising)

SEO (Search Engine Optimization)

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